Just like anything, people tend to be scared of what they’re not used to. More specifically I am referring to online social media. People who are not familiar with it will naturally shy away or become defensive making all sorts of ridiculous claims such as: “You’re wasting your time”, “Its a sickness”, “People will track you down”, and my personal favorite, “Soon they will have support groups for blogging addicts”… Seriously.
I have heard every one of these claims plus some.
To make this point crystal clear, I shall bring in a personal example… My family.
Ever since I got to Chicago, my family has been on my case about all the social media avenues I have been involved with (not that it is any of their business, but I shall humor them in this post).
According to them, when making a list of effective things to do with your time, online social media would probably be ranked at the very bottom, if even ranked at all. On my list, I have recently come to place it very close to the top.
Why you ask? Simple.
First, I love networking and these social sites allow me to meet endless amounts of people while gaining valuable information on the industry at the same time. If not for these sites, I never would have met half the industry professionals that I have .
Second, its no secret that the economy has turned to crap. And as someone who is in the job market and looking for an opportunity in the online Ad/Marketing space, it sounds like I don’t have time to NOT be involved in social Media. I joined the Twitter train late and lucky for me I’m a quick learner because I can already see the type of impact its having on society. The ways this technology can be used, and the amount of reach capability it has still amazes me, daily! I would be putting myself at a terrible disadvantage in the job market if I was not VERY familiar with these modes of communication. Imagine for a minute, in 5 years Twitter becomes one of the hottest and most popular ways to advertise… and I have no idea what the heck I’m doing. Who is going to hire me then? Way to shoot yourself in the foot!
Third, I cant even begin to share with you how many interesting links and articles I get from my contacts on these sites. I know about happenings/gatherings/ events/ breaking news/ and job postings as soon as they come out. I have learned about new technologies and gained new incites on topics that are of interest. Not to mention the humorous posts and various useless information I hear about. I would be lying if I told you I read the news paper everyday… because I dont. Thats what my google reader is for! It is sure to be a wealth of information, either from other people just like you and me, or from more mainstream, news sites.
The world has turned digital and with that said, I wonder when it will become the norm to be on twitter/ blogs and all the other social media sites that are out there. Facebook is already more accepted but I will bet that there are still skeptics out there, even the users who are afraid to take their usage to the next level.
I for one do not plan on getting left behind like many companies who either didn’t change with the times/couldn’t change with the times or like many within my dear family.
How strange it is that ever since I have been involved with social media, some of them have joined joined Facebook and Twitter and have even been reading my blog!
To my family: Please feel free to leave your comments!
Chuck from Pop Labs just about sums it all up for us.
Social media addiction is serious. If you or someone you love may have a problem Click here to find out how you can help. 🙂