I had a new post up on Search Engine Land today. The topic deals with the Google Freshness Update and how adding in social media can significantly improve your visibility in the SERP.

A couple of the tips I gave were:

  • Ensure content is current and up to date as well as create a full blown content strategy.
  • Set aside time to market. Share buttons are great for quick sharing.
  • Join and participate in Social Networks.
  • Share with the search engines using XML sitemaps and RSS feeds
Read the entire article at Search Engine Land.
Stay tuned and find more articles on my author bio page.
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This time of year always brings for me a sense of reflection. I like to reflect. I like to look back on the things I have and see how they have changed and how time has made improvements on them.

The other day I had one of those experiences.

While we were visiting my parents on Sunday, my son wanted to watch the Lion King. I obliged and went to find the DVD. Not finding it in the DVD player, I scoured the house searching high and low in every conceivable place, only to discover that my parents, in fact, did not own a DVD version of the movie, but rather a VHS copy. And the video was in the most obvious spot of all… the VHS player.

Its not like VHS wasn’t popular in my lifetime. I grew up on them. But today, they are thought of so infrequently that it’s as if they no longer exist. It’s not much to say now, one day it will be, but I can even remember the time before DVD’s existed! Remember when you actually had to rewind it before you returned it to blockbuster or you would incur a fine? Remember video stores?

My son is still young, but his patience for things like rewinding a VHS, or waiting for commercials to end is small. Yet, today I subjected him to just that.

Cassettes are a thing of the past too. And I have no doubt that one day, my daughter will come up to me with an artifact she dug out of my parents basement and say, ”daddy, what is this black circular thing?” to which I will reply “that’s called a record honey.”

For them I am old school, and they very well might not be comfortable using a mouse on a computer because everything will be touch screen.

And yet, I am able to look back on history and feel a sense of pride that I was there and have a deeper appreciation for a life with social networking, tablets and streaming video’s because I was there before them. This, my children will not.

But as a father, I know that one day their children will make them feel just as old as they made me feel today. And that nothing will make them happier.

 

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My first post is up in Search Engine Land. The topic was on Learning to control your message with social sharing and the open graph.

Basically, I wrote about the importance of including social media in a general site audit. I put the focus on the open graph protocol and social share buttons since they account for a siginificant amount of traffic shared across the internet.

Read more at Search Engine Land.

I will be writing a monthly column on Search & Social thought. I havent thought out each post yet but expect that there will be topics around:
  • Search & social signals
  • How social is integrated into search
  • How search integrates into social
  • Tips for searching within social networks
Stay tuned and  find more articles I will be writing on my author bio page.

 

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November 1st marks the begining of an awesome charity called Movember where men grow out their mustache to support prostate cancer research. I joined the Search for The Cure team with Matt Cutts and Duane Forrester. It should be an exciting month with a lot of strange looks and a lot of explaining the mustache on my face (which is the point).

Aaron Friedman mustache image

Yes, I am young. Its an old picture when I was 16... it was a joke :)

I have been trying to actively recruit more people to grow mustaches with me, both at work and outside of it. I have been somewhat unsuccessful. Some people are really into the idea. Others however have lots of excuses why they cant and I have heard lots of excuses ranging from, job interviews and client meetings they need to be presentable for to significant others putting their foot down.

If you can’t grow one, I sympathize with you and you have a built in excuse. But frankly, I don’t think most of the other excuses are valid. If you just don’t want to grow one, that’s fine and its legitimate enough (dont know why you wouldnt, but thats a differnt story). If the above reasons are the only thing holding you back,  I thought it would be helpful to create a list of rebuttal’s which you can use to justify the stash on your face.

Objections and Rebuttals for Movember

Objection 1: I have a meeting with a client.

Rebuttal 1: When you meet with the client, make it one of the first things you address. “Hello Mr./Mrs. Client, before we begin, I want you to know that I usually dont have a mustache, but I am participating in a charity to help raise money for mens health called Movember.”

Make them stop wondering up front. They now understand that you arent a normal mustache wearer, but its a way to raise awareness for a good cause. They will love it!

Objection 2: I have a job interview.

Rebuttal 2: Easy! Use the same method above. The outcome is exactly the same and the employer will have a new found appreciation for you that you care about other matters and get involved in causes. Most companies have a set of core values and giving back to the community often falls under them.

Objection 3: I am speaking at a conference.

Rebuttal 3: Announce it when you get on stage and but a link on the screen for people to make donations to the cause. Not only will this help you raise more money, it will give the crowd a new found appreciation for you and show them the “fun” side of you.

Objection 4: My wife/ Girl Friend said no.

Rebuttal 4: You should know, this is the most difficult rebuttle of them all. Take this one in strides and use caution. That being said, the way I would handle it is by continuing to point out that the cause it to raise awareness about men’s health. “Think of it like this” you will say to her, “if my stash can save one man, have them be slightly more aware of these issues and catch disesase early, wouldnt that have been worth it?”. She will be forced to answer yes.

In the event that she answers no, then try to think of a compromize. Perhaps a beard might be more appealing for her, and then the last week can be just stash.

Good Luck

My friends, this will not be easy for you, but well worth it. In the end, if I have convinced you of nothing else, it will raise you in the eyes of your peers, friends, and family. People will admire you for what you are doing. And maybe people wont join in, but they will certainly understand what you are doing, and they might even donate money to help support the team (my Mo Page is here for Donations) :) .

Have you heard any other objections? How would you handle them?

Happy growing to you. Please share pictures.

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The crossroads between search and social

I have a new post up on the Radian6 Blog which deals with how search marketing and social media can leverage and work off each other.

Basically, to sum it up, its no secret that the engines are taking into account social signals. In this post, I highlight one method how social media can enhance link building.

Stay tuned for more posts around this topic which will be starting on Search Engine Land soon.

Enjoy!

 

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Didn’t you get my poke?

by on October 28, 2011

When Facebook first came out, it was new and exciting being able to connect with friends from the past. One feature, which I know myself along with many other people used as a harmless flirting mechanism was none other than the poke. And no, I am not talking in the creepy way of randomly poking people with an attractive picture, I am talking about the more endeering type, as in, we are dating and to let you know I am thinking about you…. POKE.

Waht Facebook Poke is all about

But then apps came around, and things like the “super poke” and other strange variations started showing up. I guess I just lost interest, and I suspect I am not the only one and just started ignoring any pokes that came in, even the one that was going back and forth between me and my wife when we were dating. And it just sat there and became yet another place on the page I didnt pay attention too.

Last night, as I was sitting in bed with my laptop, I thought it would be funny and as a joke, I responded to my wife’s poke and waited. When I heard her phone buzz, I snickered to myself but tried not to let down my guard.

Finally, she picked up her phone to check her email. “What the hell” I hear her say. Knowing full well what she is talking about, I played dumb and responded “what happened?” Again, is an almost annoyed voice she says “its been like 5 years!”.

Apparently I have let that stupid post lapse for a long time. And it made me wonder if anyone actually uses pokes anymore and what the value of them are now and days.

I can almost guarantee that if you try to poke someone you are hoping to connect with professionally, you have likely thrown all chances of that out the window! And as far as flirting goes, I have been out of the dating game for a while, but I suspect a similar situation.

Do you still use pokes? Does anyone? What are the uses for them

 

 

 

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Well, Not really.

About a month ago, I wrote an open letter to Facebook imploring them to make a bunch of significant changes in order to keep up with Google Plus. I have no idea if Facebook actually saw the letter and even if they did, I doubt very much that it had anything to do with the changes they came out with recently.

What I did not forsee was a complete profile makeover, but after having tried it out, while it will take some getting used to, I like it. Its clear, easy to navigate and overall pleasant.

But two of my concerns which I am proud to say that I did “recommend” were actually among the changes they have made. Yay!

Change number 1  -  Exclusivity

My first criticism of them was their “Exclusivity” and I suggested a twitter like functionality. Recently we have all been seeing a ton of privacy changes coming from facebook. This was their attempt to make them clearer for everyone to understand. Well, unless I missed it before, as of today, I received a pop up from Facebook that read:

Facebook new subscribe option

When I clicked on it, it directed me to edit my subscribe options:

Facebook new subscribe option pop up

And then, on my profile, this showed up:

Facebook subscribe option

I had a chance to test it out with my colleague, Erin Clement, and in fact, it is a twitter like functionality. And what’s more, they are leveraging their tremendous network to avoid spam. AWESOEME IDEA FACEBOOK!!!! You my dear friend now have a +1 (pun intended) on Google+.

Change number 2 –  Muting Posts

The next feature, which I know has been a gigantic annoyance to lots of people has been the amount of notifications I get. Well, a few weeks ago I wrote a post about an email I got from Facebook about them sending less email. Apparently that was just the beginning. I noticed today that they added an option above posts to unfollow the conversation:

Facebook un-follow conversation

The only 2 options I can think of are that either my letter scared them or Google plus did and they started innovating…. Ok, I suppose there is also the possibility that these changes were long in the making. Whatever the situation is, thanks for being awesome Facebook. Keep your innovating and keep staying ahead of the game.

What do you think of all these changes?

 

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