My first post is up in Search Engine Land. The topic was on Learning to control your message with social sharing and the open graph.
Basically, I wrote about the importance of including social media in a general site audit. I put the focus on the open graph protocol and social share buttons since they account for a siginificant amount of traffic shared across the internet.
Read more at Search Engine Land.
I will be writing a monthly column on Search & Social thought. I havent thought out each post yet but expect that there will be topics around:
- Search & social signals
- How social is integrated into search
- How search integrates into social
- Tips for searching within social networks
Stay tuned and find more articles I will be writing on my author bio page.