Digital Highrise

Tag: YouTube Sensation

  • The Old spice man teaches us how to use social media

    Well, a couple of days ago, Old Spice took to the internet in a very big way. After their fun and successful commercials with Isaiah Mustafa, “The Old Spice Guy”  standing in nothing but a towel, taking about how awesome he is at life, they followed up with real time responses on youtube to questions…

  • The Trololo man speaks: Engaging Your Consumer During Embarrassing Times

    Lets start by explaining who the Trolololo man is.  In 1976, Eduard Khil, aka the Trololo man, was video taped singing some song. All of a sudden in 2010, a new website trololololololololololo.com popped up highlighting Eduard’s “rockstar ” performance. Call it what you will. I call it catchy. But here is where I become…