I had a new post up on Search Engine Land today. The topic deals with the Google Freshness Update and how adding in social media can significantly improve your visibility in the SERP.
A couple of the tips I gave were:
- Ensure content is current and up to date as well as create a full blown content strategy.
- Set aside time to market. Share buttons are great for quick sharing.
- Join and participate in Social Networks.
- Share with the search engines using XML sitemaps and RSS feeds