Knowledge Graphing Your Name With Your Boss, Bible Characters, & SEO People

This morning I woke up to an email from my boss, Sam Michelson.

In it, was the attachment with his knowledge graph result. A while ago we had discussed how strange it was that the “people also search for” suggestions had biblical characters ‘Bilhah’ and ‘Leah’ in there. What struck me this time was how I somehow started showing up there too.

aaron_friedman_in_sams_knowlege_graph
Knowledge Graph Result for Sam Michelson

 

The only reason this is so strange is because I don’t actually have a knowledge graph result show up when you query my name. I always assumed it was because I have a common Jewish name. My name feels like the John Smith of the Jewish world. The best I was ever able to do was an answer box which I got by creating a Freebase entry for myself. But it was never really consistent. And then I made some changes and it vanished.

who is aaron friedman answer box
screenshot for posterity

 

 

Here is the super odd part. When I clicked it my name as the suggested search, I actually DO have a knowledge graph result showing up! And it seems like this is the only way to get to it.

aaron_friedman_Knowledge_graph

 

I tried to dig into this and here are some thoughts:

  1. Even though Freebase is read only now, at some point, someone added me in as an employee of Five Blocks which is causing that connection.
  2. It seems strange to me that Ian Lurie, who has a legitimate knowledge graph appears as a “people also searched for” result along with a Chassidic Rabbi and some random person who happens to share my last name. Why Ian? Why the Rabbis?
  3. It seems strange that this is the ONLY way to access a knowledge graph for myself. It would seem likely that other queries could trigger this too, but so far I have come up short and only discovered this one.

Who can shed some light on this.


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4 responses to “Knowledge Graphing Your Name With Your Boss, Bible Characters, & SEO People”

  1. ian lurie Avatar

    Any chance this has something to do with personalized search?

    1. Aaron Friedman Avatar

      I doubt it, only because I was on another browser, logged out, using a proxy. I really doubt they are that good 🙂

  2. Paul Vesely Avatar

    I wish I could rock your world with an answer of why.

    But all I can do is tell you an anecdote from a past experience. Me and a bunch of my employees were performing searches on two of our long standing clients over a solid period of close to a year (all from the same IP). These two clients were individuals that had no relation/connection to each other what so ever. The only thing that even slightly connected them was that my team was working on both of them. And BOOM – suddenly one day we saw the picture of one of our clients show up in the ‘People also searched for’ section of the knowledge graph for the other client. Sad to say that the algorithm was so dumb to take our searches from the same IP over a long period of consistently searching them one after another and then produce it as a result. Surely enough we tested this using crowd sourced search solutions and walla – we were right (and we could impact ‘People also searched for’ within months). Thats a trade secret that you and your followers can now know.

    In regards to why your Knowledge Graph result only showing up from that pic when clicked. I have two theories that are just assumptions:

    1) Could be due to your common yidden name Google are only sure it’s you when someone clicks on your pic.
    2) Since freebase is being phased out for Wikidata – info sourced purely from Freebase is given less trust than info sourced from Wikidata hence it is a level deeper to find and not shown directly on the SERP (less likely this but still possible).

    1. Aaron Friedman Avatar

      Fascinating Paul! I think this will require more testing 🙂

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