I went to Google’s chicago offices for an agency meeting today. The point was to go over some of the new features of Google Plus but there were some other things that came out of it.
Google + Business pages
We can expect to see these start popping up around October or November, as Google has been saying. There will be some changes between user pages and business pages, but Google said that these changes will make connecting with the brand more desirable. What those changes will be is hard to say since they themselves arent sure (or they are just saying that). So we will have to wait and see on that one, but it sounds promising.
Changes to the +1 button
It was just announced that the button has served over 5,000,000,000 times on 1 B sites (that 1B might be off). It is the fastest growing social element.
People aren’t making decisions alone, its social and now when you click +1, it gives you the option to share straight from the page where you clicked it with your network. It’s the equivelant of liking and sharing and you can target this to a specific circle that you feel might benefit most from the information, making the web even more relevant. Now to figure out how to get peoople to use it.
Here is an image from the meeting:
They spoke about including +1 into display ads.
That’s all I got for now. I might add some updates later