My first post is up in Search Engine Land. The topic was on Learning to control your message with social sharing and the open graph.
Basically, I wrote about the importance of including social media in a general site audit. I put the focus on the open graph protocol and social share buttons since they account for a siginificant amount of traffic shared across the internet.
Read more at Search Engine Land.
- Search & social signals
- How social is integrated into search
- How search integrates into social
- Tips for searching within social networks