Search Engine Land Post: Control Your Message With Social Sharing & Open Graph

My first post is up in Search Engine Land. The topic was on Learning to control your message with social sharing and the open graph.

Basically, I wrote about the importance of including social media in a general site audit. I put the focus on the open graph protocol and social share buttons since they account for a siginificant amount of traffic shared across the internet.

Read more at Search Engine Land.

I will be writing a monthly column on Search & Social thought. I havent thought out each post yet but expect that there will be topics around:
  • Search & social signals
  • How social is integrated into search
  • How search integrates into social
  • Tips for searching within social networks
Stay tuned and  find more articles I will be writing on my author bio page.