Search Engine Land Post: Control Your Message With Social Sharing & Open Graph

by Aaron Friedman on November 9, 2011

in Guest Blogger, Search Engine Land

My first post is up in Search Engine Land. The topic was on Learning to control your message with social sharing and the open graph.

Basically, I wrote about the importance of including social media in a general site audit. I put the focus on the open graph protocol and social share buttons since they account for a siginificant amount of traffic shared across the internet.

Read more at Search Engine Land.

I will be writing a monthly column on Search & Social thought. I havent thought out each post yet but expect that there will be topics around:
  • Search & social signals
  • How social is integrated into search
  • How search integrates into social
  • Tips for searching within social networks
Stay tuned and  find more articles I will be writing on my author bio page.


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Aaron Friedman

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