In an effort to keep a personal archive of all the things I have written, here is my latest post on Search Engine Land Title Google+ Growing your Social Network: Quantity vs. Quality.
I created this helpful little table of Do’s and Don’ts to help grow your audience in Quality which will absolutely affect Quantity:
|Do Create Unique Content||Don’t Plagiarize|
|Do Create Useful Content||Don’t Spam or Share Useless Content|
|Do Create Helpful Content||Don’t take the ‘social’ out of ‘Social Media’. Keep it human|
|Do Understand your Audience and Separate them into Circles||Don’t buy “likes” or “+1’s”|
|Do treat your social audience just as you would any direct offline promotion (contests, incentives to further their engagement)||Don’t Neglect your networks. Leverage them, understand what makes them tick.|
|Do take advantage of social measurement metrics like Facebook Insights to understand your network||Don’t use generic pics or un-identifiably ‘your brand’ images for your profile|
In other great news, I got accepted to speak at SMX West at the end of February in San Jose. If you are going to be there, look out for me. I would love to meet you.
Until next time, Cheers!