Search Engine Land Post: Quantity vs. Quality in Growing Your Social Network and SMX

In an effort to keep a personal archive of all the things I have written, here is my latest post on Search Engine Land Title Google+ Growing your Social Network: Quantity vs. Quality.

I created this helpful little table  of Do’s and Don’ts to help grow your audience in Quality which will absolutely affect Quantity:



Do Create Unique Content Don’t Plagiarize
Do Create Useful Content Don’t Spam or Share Useless Content
Do Create Helpful Content Don’t take the ‘social’ out of ‘Social Media’. Keep it human
Do Understand your Audience and Separate them into Circles Don’t buy “likes” or “+1’s”
Do treat your social audience just as you would any direct offline promotion (contests, incentives to further their engagement) Don’t Neglect your networks. Leverage them, understand what makes them tick.
Do take advantage of social measurement metrics like Facebook Insights to understand your network Don’t use generic pics or un-identifiably ‘your brand’ images for your profile

In other great news, I got accepted to speak at SMX West at the end of February in San Jose. If you are going to be there, look out for me. I would love to meet you.

Until next time, Cheers!

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