Sharpie Pen Will Write on Anything… Including Foreclosed Homes

by Aaron Friedman on August 17, 2012

in Marketing Lessons, Social Media

Here’s An Embarrassing Story About Me

When I first joined Spark back in March, during one of the first meetings I had with my boss, I brought in my notebook and pen. I must have completely overused this Pen because about :37 seconds into our conversation, it  exploded on me. Trying to play cool in what was a mortifying start to my new role, I kind of just mushed it around and pretended like nothing happened.

My boss, clearly realizing what happened, casually was like, “do you need a new pen”? Of course I did! Internally I am panicking. Externally in a very chilled out tone said “oh, sure, that would be great”. (I am a moron.)

At this point,  she handed me a Black Sharpie Pen, which I have used every day since and am now officially obsessed with.

Black Fine Tip Sharpie for Work

So why am I sharing this?

For two reasons

  1. The Pen is freakin awesome so you should go get some of them. (And no, Sharpie did not pay me anything or give me merchandise to say this).
  2. I read a crazy article today about this new fad that is happening called “Sharpie Parties”.  Young people are organizing parties on Facebook and Twitter, breaking into foreclosed homes, handing out Sharpies, and completely vandalizing them using Sharpies.

While I am obviously not condoning the act of breaking and entering, vandalisim and destruction, you have to admit the idea of creating these parties is pretty neat. Sharpie has one of those lovable  product, and this kind of creativity should be harnessed. Take a act of violence, and make something positive out of it.

There must be a way for Sharpie to capitalize on this initiative? Organize parties of their own? Partner with a local museum and create a giant community wall on the premises? Decorate schools in under privileged communities? Use your imagination.

Personally, I think every office should have a community wall like this:

YouTube Preview Image

The opportunities are truly limitless.

 

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Aaron Friedman

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  • http://www.noahmishkin.com Noah

    Great article. I like the video from Gensler. They’re an incredible architecture firm with offices around the world. Great energy and creativity!!!

  • http://casiegillette.com Casie

    First, I love that you tried to play off your pen exploding. Hilarious! Second, I love it when companies have boards in the office where people can just doodle. Sharpie should definitely look for a way to take advantage of this opp! Good idea :D