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You are here: Home / Marketing Lessons / Sharpie Pen Will Write on Anything… Including Foreclosed Homes

Sharpie Pen Will Write on Anything… Including Foreclosed Homes

August 17, 2012 by Aaron Friedman 3 Comments

Here’s An Embarrassing Story About Me

When I first joined Spark back in March, during one of the first meetings I had with my boss, I brought in my notebook and pen. I must have completely overused this Pen because about :37 seconds into our conversation, it  exploded on me. Trying to play cool in what was a mortifying start to my new role, I kind of just mushed it around and pretended like nothing happened.

My boss, clearly realizing what happened, casually was like, “do you need a new pen”? Of course I did! Internally I am panicking. Externally in a very chilled out tone said “oh, sure, that would be great”. (I am a moron.)

At this point,  she handed me a Black Sharpie Pen, which I have used every day since and am now officially obsessed with.

Black Fine Tip Sharpie for Work

So why am I sharing this?

For two reasons

  1. The Pen is freakin awesome so you should go get some of them. (And no, Sharpie did not pay me anything or give me merchandise to say this).
  2. I read a crazy article today about this new fad that is happening called “Sharpie Parties”.  Young people are organizing parties on Facebook and Twitter, breaking into foreclosed homes, handing out Sharpies, and completely vandalizing them using Sharpies.

While I am obviously not condoning the act of breaking and entering, vandalisim and destruction, you have to admit the idea of creating these parties is pretty neat. Sharpie has one of those lovable  product, and this kind of creativity should be harnessed. Take a act of violence, and make something positive out of it.

There must be a way for Sharpie to capitalize on this initiative? Organize parties of their own? Partner with a local museum and create a giant community wall on the premises? Decorate schools in under privileged communities? Use your imagination.

Personally, I think every office should have a community wall like this:

The opportunities are truly limitless.

 

Filed Under: Marketing Lessons, Social Media

My Name Is Aaron Friedman

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I am always finding great things online. Bout time I made a repository of sorts to keep track of it all. So here it is! Digital Highrise will be my repository of anything Digital, anything Viral, and anything that just makes you laugh.

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